Illustrious South African luxury home fragrance brand, Cape Island, recently launched the sixth line in their distinctive line of signature fragrances inspired by Africa. The sweetly seductive scent, aptly named Wild Coast, is masterfully crafted by creative visionary, Suzanne Snowdowne, and showcases a sensual side to the customarily elegant brand, with its striking hot pink packaging and trademark gold crest. It joins the stable of African inspired fragrance collections such as African Storm, Safari Days, Clifton Beach, Summer Vineyard and Black Gold.
“Our new offering is inspired by the rugged, untamed natural beauty of South Africa’s Wild Coast. We aimed to create a fragrance that speaks to the diversity of the region, its beautiful people, unspoiled beaches, sub-tropical climate and magical landscape. We’re thrilled that the final product delivers beyond our expectations,” says Snowdowne.
The provocative scent where elegant iris captures enticing notes of black currant and wild jasmine is grounded with rich praline and patchouli. Marketing Manager, Megan Ariefdien says “Wild Coast makes a statement about our willingness as women to confidently embrace our feminine nature, celebrate our inherent diversity and own our personal power.”
As part of Cape Island’s Giving Back initiative, each collection supports a non-profit organisation that speaks to the unique tribute carried by each fragrance. Wild Coast offers its tribute to the resilient youth of Africa and their promise of hope for a better future. A percentage of sales from the hugely popular 250 ml classic candles will be donated to the Baby Home, Umlazi, a place of safety for abandoned and orphaned babies and training centre for caregivers in the community.
Cape Island co-founder and managing director, Karin Wood says, “We are extremely fortunate as a company to have not only survived the lockdown period but also managed to grow our business in an environment that saw countless businesses close their doors. We do not take this blessing for granted and are grateful to be in a position to support our communities through our Giving Back initiative.”
Available online at capeisland.co.za and selected retailers, products from the new range include hand-poured mini (100ml) and classic (250ml) scented candles in recyclable glass, and a fragrant room spray.
Cape Island is a 100% female-owned, established South African brand making its mark in the world of home décor with their line of eco-luxe home fragrance products inspired by Africa. Each of their six fragrance collections is a unique composition of scent, colour and narrative designed to make your home a sanctuary. All products are locally designed and made in Cape Town with a strong focus on ethical manufacturing and sourcing of sustainable raw materials. Cape Island products are cruelty- free, environmentally friendly and aquatically safe. Through their Giving Back initiative, Cape Island donates a percentage of proceeds to a group of local non-profit organisations doing the good work so needed in Africa.
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