Who we are

VIVIDPRIVÉ is a private luxury advisory and concierge service for the world’s well-heeled when travelling to or living in Africa. With a rich online content platform, our luxury experts advise, guide and connect the world’s most discerning individuals with the world’s most exclusive and trusted luxury experiences, products and services available in Africa and the surrounding Indian Ocean Islands.

Our global network of ‘invitation only’ ultra-high-net worth individuals who have either relocated, own summer houses, or travel to Africa regularly for business or pleasure, trust us because of our experience and long standing relationships within the luxury industry. Our track record and our understanding of the world of luxury gives our members the ultimate insider’s guide to the most exclusive experiences and the rarest of luxury products in the world.

Falling under the newly formed African Deluxe Group, and founded by South African luxury entrepreneur Anina Malherbe-Lan, VIVIDPRIVÉ is the culmination of her 23 years of experience in the luxury, jewellery, tourism and fashion industries; and her partnership with South African serial entrepreneurs Ben Moseme and Sandile Dlamini. The new partnership allows VIVIDPRIVÉ to have a multi-city footprint with a rich resource base. Anina’s vast experience in assisting with the strategic African market entry and South African growth of many of the world’s top luxury brands such as Gucci, Patek Philippe, Bentley, Burberry, Jimmy Choo, Crystal Cruises and many more through VIVIDLUXURY, the agency she founded 12 years ago, provided exactly the foundation and the relationships that were needed for VIVIDPRIVÉ to be brought to life and thrive in the African luxury space.

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