What we do

We are an African private luxury advisory and concierge service for the world’s well-heeled.

With our vast luxury industry experience, our experts advise, guide and connect the world’s most discerning individuals with the world’s most exclusive and trusted luxury experiences, products and services available in Africa and the surrounding Indian Ocean Islands.

We assist our global network of ‘invitation only’ high-net worth individuals with ‘money can’t buy’ experiences and limited edition products, typically global citizens who have either relocated, have summer houses, or travel to sunny South Africa for business or pleasure. Our members trust us because of our experience and long standing relationships within the global luxury industry. Our track record and our understanding of the world of luxury gives our members the ultimate insider’s guide to the most exclusive experiences and the rarest of luxury products in the world.

Founded by South African luxury entrepreneur Anina Malherbe-Lan, VIVIDPRIVÉ is the culmination of her 23 years of experience in the luxury, jewellery, tourism and fashion industries; and key partnerships she holds across the continent. With a multi-city footprint and a rich network, VIVIDPRIVÉ  is the go-to place for the world’s elite . Anina’s vast experience in assisting with the strategic African market entry and South African growth of many of the world’s top luxury brands amongst which Gucci, Patek Philippe, Bentley, Burberry, Jimmy Choo, Crystal Cruises and many more, through VIVIDLUXURY, the luxury brand agency she founded 12 years ago, provided exactly the foundation and the relationships that were needed for VIVIDPRIVÉ to be brought to life and thrive in the African luxury space.

If you can dream it, VIVIDPRIVÉ can deliver it!

Man relaxing on luxury yacht