Vivid Prive logo

The African luxury portal for the world’s well-heeled

Vivid Prive logo

The African Luxury Portal for the Well-Heeled


VIVIDPRIVÉ is a private luxury advisory and concierge service for the world’s well-heeled when travelling to or living in Africa. With a rich online content platform, our luxury experts advise, guide and connect the world’s most discerning individuals with the world’s most exclusive and trusted luxury experiences, products and services available in Africa and the surrounding Indian Ocean Islands.

Our global network of ‘invitation only’ ultra-high-net worth individuals who have either relocated, own summer houses, or travel to Africa regularly for business or pleasure, trust us because of our experience and long standing relationships within the luxury industry. Our track record and our understanding of the world of luxury gives our members the ultimate insider’s guide to the most exclusive experiences and the rarest of luxury products in the world.

Falling under the newly formed African Deluxe Group, and founded by South African luxury entrepreneur Anina Malherbe-Lan, VIVIDPRIVÉ is the culmination of her 23 years of experience in the luxury, jewellery, tourism and fashion industries; and her partnership with South African serial entrepreneurs Ben Moseme and Sandile Dlamini. The new partnership allows VIVIDPRIVÉ to have a multi-city footprint with a rich resource base. Anina’s vast experience in assisting with the strategic African market entry and South African growth of many of the world’s top luxury brands such as Gucci, Patek Philippe, Bentley, Burberry, Jimmy Choo, Crystal Cruises and many more through VIVIDLUXURY, the agency she founded 12 years ago, provided exactly the foundation and the relationships that were needed for VIVIDPRIVÉ to be brought to life and thrive in the African luxury space.


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We advise well-heeled individuals on the world’s best and most trusted luxury experiences, services and products across all lifestyle categories such as art, jewellery, watches, fashion, cars, jets, yachts, travel and property, and more, through our knowledge of and relationships with the world’s top luxury groups and providers.

We carefully curate, select and vet our luxury brand partners, and work with our discerning members in two ways – either in an ad hoc advisory capacity, or within a private membership concierge capacity – for those needing the added support, and who may lack the luxury of time or connections.

On our website, you will also find an inspired content platform where we will curate regular feature articles for our members on the world’s most luxurious experiences, the most bespoke services and the most rare and hard to come by luxury products, whether that is a rare limited edition Swiss luxury watch, front row access to Paris Fashion Week, the latest private jet, or a piece of unobtainable investment art. Our team of curators are experts in their respective fields and will carefully advise you on the best product, service or experiences to suit your unique needs or tastes. If you can dream it, VIVIDPRIVÉ can deliver it!